基于互联网+视角的企业商业模式创新研究

Research on the Innovation of Business Model Based on Internet Plus Perspective

随着互联网技术与电子商务的迅猛发展,企业的商业模式创新成为管理理论和实践界的热门话题。基于互联网+视角,聚焦商业模式这一核心概念,探索互联网时代驱动企业进行商业模式创新的力量,着重从企业所处的外部宏观环境层面分析影响企业商业模式创新的驱动力,得出了企业的商业模式创新受包括技术、经济、文化、政策等多个因素的影响。文章是对系统研究互联网企业商业模式创新驱动力的初步窥探,并为互联网企业创新其商业模式提供了借鉴意义。

According to the rapid development of internet technology and electronic business, the enterprise business model innovation has become a hot topic in management theory and practice. Based on the Internet plus perspective, the article focuses on the core concept of business model, explores the power to drive business model innovation in the internet era, and the paper analyzes the driving force of the business model innovation from the external macroscopic environment of the enterprise so as to conclude that the business model innovation of enterprise is affected by many factors including technology, economy, culture, policy and so on. This paper is a preliminary exploration of system research on the driving force of internet enterprises’ business model innovation, and provides a reference for Internet companies to innovate their business model.