民办高校门户网站建设——基于学生群体视角的用户体验调查

Portal Sites Construction of Private Colleges and Universities Based on Clients Experience Research on Students’ Prospective

通过对境内外32所民办高校门户网站页面色彩、版式、导航分区、内容等方面进行分析并结合针对学生用户群体的问卷调查,本文从网站色彩选择、版式布局、功能分区、网站图片与内容呈现等方面为国内民办高校提出可供学习借鉴的门户(官方)网站建设方法,有助于推动校园门户网站在民办高校品牌传播与品牌力影响方面发挥更大作用。

With the analysis on page color,format,navigation bar partition,content of 32 websites of private colleges and universities at home and abroad and the questionnaire survey on students as clients,this thesis attempts to provide referential measures on how to build portal sites of private colleges and universities on the aspects of website color,format layout,functional partition,websites pictures and content,which plays a significant role for colleges and universities in improving their brand reputation and brand influence.