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慢递业务需求调查及发展分析

Survey and Development Analysis of Slow Time Delivery Business
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摘要 随着快节奏的生活发展,快递公司由于符合现代高速发展的社会现状,需求愈加追求效率问题的时候,通过设置特定收信的时间,产生的时间错位,让过去、现在和将来重新衔接,对于讲究情调和生活乐趣的人而言,慢递业有'邮寄情感'和'保存记忆'的功能,'慢递'这一有意识的慢,即客户希望在未来某个相对快递更久的时刻收到'慢递物品',而并非因效率问题导致的快递或者普通信件晚于正常速度的慢。慢递的初衷则是为了提供沉浸在现代社会高效率快节奏生活的人们一个慢下来的理由,更加地理解追求时间的意义。 With the development of fast-paced life,to meet the standard of current high-speed development of modern society,express companies need more efficiency issues.By setting the time of the specific reception,the time is shifted to let the past,present and future rejoin.For those who pay attention to the mood and the enjoyment of life,the slowmoving industry has the function of'mailing emotion'and'saving memory',that is,customers want to receive the'slow-handed article'at a time that is relatively slower than normal delivery,rather than slow delivery or ordinary mail due to efficiency problems.The original intention of slow delivery is to provide a reason for people immersed in highefficiency and fast-paced life in modern society to slow down and understand better the meaning of time pursuing.
作者 缪克芳 周静 MIAO Kefang;ZHOU Jing(School of Business,Shandong Yingcai University,Jinan,Shandong,250104,China)
出处 《山东英才学院学报》 2019年第1期50-55,共6页 Journal of Shandong Yingcai University
基金 2018国家级大学生创新创业训练计划项目(201813006033X)
关键词 慢递 运营模式 创新发展 slow delivery Operation Mode innovative development
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