从“走出去”到“融进去”——中国中车以本地化理念开拓土耳其市场

From “going global” to “getting local”——CRRC develops Turkish market by localization

随着'一带一路'建设深入推进,中国与土耳其之间的经贸关系日益密切,以中国中车为代表的轨道交通企业在土耳其市场频传佳讯。进入土耳其市场近十年来,中国中车践行着本地化采购、本地化制造、本地化用工、本地化营销、本地化管理的'五本'发展理念,走出一条从成品列车出口到本地化制造的发展之路.

As the Belt and Road Initiative makes further progress,the economic and trade relations between China and Turkey are getting increasingly closer.Chinese rail transit companies,led by CRRC Corporation Limited(CRRC),are announcing a number of encouraging achievements in their market expansion in Turkey.