突发危机后企业形象应对策略研究——以大众“排气门”事件危机应对为研究范本

Corporate image strategies after crisis-Comments on crisis response of Volkswagen exhaust valve event

"排气门"危机事件在大众的发展史上,无疑会留下浓重的一笔。对大众"排气门"危机事件本身、危机影响和应对措施进行了评价,并提出此类危机的处理策略。

' Exhaust valve' crisis will undoubtedly leave a significant portion in the development history of Volkswagen. This article will not only comment on ' the exhaust valve' event itself,the impact of the crisis and related countermeasures,but also put forward strategies of crises like this.