校企共建“校园旅行社”的困境与对策探讨

Dilemma and countermeasures of building the campus travel agency by schools and enterprises

校企共建"校园旅行社"是高职院校培养旅游专业高素质技能型人才的重要模式。分析了校企共建过程中的困境,并探讨了其产生的原因,最后提出了解决办法。

As an important mode of raising high- quality skilled personnel,the campus travel agency building by Schools and Enterprises plays an important role in the cultivation of tourism talents. The paper analyzes the difficulties in the process of building the campus travel agency,and probes into the causes of the problems and puts forward the solutions.