试论市场营销理念对企业腾飞的重要性

Discussion on the Importance of Marketing Idea to the Development of an Enterprise

通过对营销理念的诠释与分析 ,论述了如何将营销理念贯穿于企业管理和运作之中 ,指出用市场营销理念进行企业管理和运作 ,企业就能发展壮大。强调全员营销理念的树立 ,形成每个部门和每个员工都关心产品营销 ,支持营销工作的氛围 ,对企业腾飞至关重要。

By analysis the marketing idea,the paper discusses howto run the marketing idea through the management of an enterprise,it indicates that enterprise will be developed and strengthened by managing it with BIG marketing idea,and it also emphasizes that building BIG marketing idea is of great importance to enterprise.