澳门博彩业发展新特征及内部多元化发展战略分析

Macao' s Gaming Industry:New Characteristics and Development Strategy of Internal Diversification

2002年以来,"赌权开放"加上内地"自由行"政策实施,以博彩业为主导的澳门经济取得前所未有的发展。但是,自2014年下半年起,受多重不利因素影响,澳门博彩收入大跌,澳门经济至今出现连续五个季度的负增长。新形势下,澳门必须重新重视起多元化战略的发展。本文从澳门博彩业自身的内部多元化角度,通过与拉斯维加斯发展战略对比,探讨澳门博彩业的新特征及内部多元化的解决办法,并对澳门目前多元化发展拟解决的关键问题做出分析和设计。

Since the implementation of ' the opening of the gambling licenses' and the ' Individual Visit Scheme' for Mainland residents,Macao's economy dominated by gaming industry has achieved unprecedented development from 2002.However,since the second half of2014,Macao' s gaming revenue has fallen dramatically because of multiple factors.Macao' s economy has experienced five consecutive quarters of negative growth up to now.So,under the new situation,Macao must pay more attention to the diversified strategic development.By comparing with the development strategy of Las Vegas,this article will explore the new features of Macao' s gaming industry,find ways to solve the problem of internal diversification,and provide analysis and design for the current key issues to be resolved for Macao' s diversified development.