个体对资本逻辑与符号消费的解构——基于云南X古镇旅游开发的研究

Individual Deconstruction of Capital Logic and Symbolic Consumerism:A Research Based on Touristization of X Ancient Town in Yunnan

本文通过对云南X古镇进行田野调查的方法,研究在古镇旅游开发与资本逻辑、符号消费文化渗透到古镇居民生活的过程中,当地人采取何种策略与这一现实情境相处;研究发现,资本逻辑的渗透性力量虽然强大,但未必能宣告其规训成功。本文通过民族志的写作方法,在第一部分中从宏观的视角描绘了X古镇在旅游开发过程中居民生活的总体图景;在第二部分中从微观的视角叙述了牛叔与竹筒饭的故事,展现出个体在实践层面的智慧与对资本逻辑和符号消费的解构性力量。

Based on the field research conducted in X Ancient Town,Yunnan Province,this study focuses on the question of what strategy would an individual take to deal with the reality when the town is being exploited for tourism and when the capital logic and the symbolic consumerism penetrated into the lives of the town residents.The study found that the capital logic,though powerful,may not be able to declare its success of discipline.Writing with the method of ethnographic,this article depicts in the first part from a macro perspective the overall picture of the lives of local residents during the process of tourism exploitation; In the second part,the article narrates from a micro perspective the story of Niu with his bamboo rice,which shows the individual wisdom in the practical level to deconstruct the capital logic and the symbolic consumerism.