基于免费网络舆情监测平台的ECIS发展探析——“探宝”平台应用研究

The Analysis of ECIS Development Based on Network Public Sentiment Monitoring Platform:Application Research about Thought Buzz

大数据时代下,商业情报成为企业竞争必不可少的生产要素。占比我国企业总量90%以上的中小微企业在竞争情报上却普遍存在既缺人力(专业竞争情报人员),又缺物力(企业竞争情报系统)的现象。低价甚至免费的基于SaaS的网络舆情监测平台应运而生,"探宝"就是其中的代表之一。文章通过分析当前企业竞争情报系统在互联网以及云计算下的发展背景,结合中小微企业对商业舆情的需求,综合分析国内首个免费舆情监测平台——探宝的功能维度,大胆猜测今后企业竞争情报系统的发展趋向。

In the era of big data,business intelligence become the essential factors of enterprises competition.90% of the enterprises are small and medium-sized enterprises in our country,they are short of manpower( competitive intelligence professionals) and resources( enterprise competitive intelligence system). Low price or even free network public opinion monitoring platform based on Saa S arises at the historic moment. 'Thought Buzz' is one of the representative of this platforms. This paper analyes the domestic first free public opinion monitoring platform,with the analysis of the current enterprise competitive intelligence system in the Internet and the development of the cloud background and the demand of small and medium-sized enterprises to commercial public opinion. At last it will come to a conclusion about the development and trend of enterprise competitive intelligence system in the future.