摘要
随着体育产业的迅速发展,体育赞助己成为企业有效的营销沟通手段之一.从体育赞助兴盛的背景出发,探讨了体育赞助的功能与弊端,并对体育赞助的评估与管理提出了自己的认识.
With the development of industry,sports support becomes one of efficient business methods,like a beautiful arrow,quite attractive but very dangerous.According to the prosperous background of support,this article analyzes its function and malpractice,and states how to asses and manage it.In the end,facing to China's success of applying for olympic Games,this great business encourages donators to consider how to grasp the chances.
出处
《赣南师范学院学报》
2003年第6期75-77,共3页
Journal of Gannan Teachers' College(Social Science(2))
