树立全员营销理念浅析

DISCUSSION ON BUILDING THE BIG MARKETING IDEA

主要论述营销理念的内涵和构成要素,并用彩虹集团和有关厂矿的具体事例,从不同角度剖析市场营销理念与企业生产及管理的有机联系,从而说明在市场竞争日益激烈的今天,树立全员营销理念,对企业求生存、图发展是至关重要的。

This paper mainly discusses the meaning and essentials of the marketing idea, Then it analyzes deeply the relationship between the marketing idea and the enterprise production and management, which implies that it is very important for growth of each enterprise to build the big marketing idea.