“一带一路”重点省份的体育产业融入路径研究——以福建省体育产业为例

On the Path of Integration of Sports Industry into the Key Provinces of the “The Belt and Road”——Taking Sports Industry in Fujian Province as an Example

以福建体育产业为研究对象,从福建华侨和闽商人文特征两方面进行论述,得出福建体育产业融入"一带一路"战略的契合点为"贸易畅通"和"民心相通"两大范畴,并以此为出发点,依据福建体育产业实际情况,提出福建体育产业融入"一带一路"战略具体路径为:实施体育产业制造业"走出去"与"引进来"战略,通过企业赞助沿线国家举办国际重大体育赛事,甄选福建自然资源,打造有特色、旅游要素突出的体育旅游产品,举办高校间体育竞赛,促进贸易畅通,实现民心相通。该研究旨在能够使福建体育产业在"一带一路"战略平台上充分发挥经济效应和社会效应,促进我国社会经济发展。

The paper analyzes sports industry in Fujian from two aspects of Fujian overseas Chinese and Fujian businessmen’s humanistic characteristics,and it is concluded that the integration of Fujian’s sports industry into the'The Belt and Road'Initiative contains two categories,that is,unimpeded trade and common aspiration of people.Based on the above conclusion and the actual situation of Fujian sports industry,the paper suggests that the specific route to integrate Fujian sports industry into the'The Belt and Road'Initiative is to implement the strategies of'go out'and 'bring in'of manufacturing industry and sports industry in Fujian. Such measures are mentioned in the paper as sponsoring the international sporting events in the related countries,creating distinctive sports and tourism products based on Fujian’s natural resources and holding inter-school sports competition,which can promote smooth trade and common aspiration of people. The purpose of this research is that Fujian sports industry can give full play to its economic and social effects based on'The Belt and Road'Initiative and promote the development of China’s social economy.