地方高校转型背景下市场营销课程教学改革探析

The Teaching Reform of Marketing Course under the Background of Local College Transition

立足于地方高校转型的现实背景,以玉林师范学院为例,主要探讨了应用型大学市场营销课程教学的主要存在的问题:理论与实践相脱节,教学形式单一,"双师型"教师稀缺,校企合作环节薄弱等,最后在此基础上提出了对策建议,希望对地方高校转型背景下的市场营销课程教学发展提供思路。

Based on the realistic background of the transformation of local colleges and universities,this paper takes Yulin Normal University as an example to discuss the main problems in the teaching of marketing course in applied universities:the disconnection between theory and practice,the singleness of teaching form,the scarcity of'double-qualified'teachers,the weak links of school-enterprise cooperation,etc. Finally,on this basis,it puts forward some countermeasures and suggestions,hoping to provide the background of the transformation of local colleges and universities. Under the marketing curriculum teaching development provides ideas.