容县沙田柚品牌建设存在问题及对策研究

The Problems and Solutions of Rong County Shatian Pomelo’s Brand Building

农产品品牌的建设已成为乡村产业兴旺中的一个重要环节,打造乡村自身独有品牌,增强核心竞争力,可以促进乡村产业健康长远发展。笔者对容县沙田柚品牌的发展现状进行研究,针对容县沙田柚品牌建设中存在的问题及不足,提出了建设容县沙田柚品牌的对策,以期为容县沙田柚品牌建设发展提供思路。

The construction of agricultural product brand has become an important link in the prosperity of rural industry.Building unique brand in rural areas and enhancing core competitiveness can promote the healthy and long-term development of rural industry.The current situation of Shatian pomelo brand development in Rongxian was studied,and the countermeasures to build Shatian pomelo brand in Rongxian put forward,aiming at the problems and shortcomings in the brand construction of Shatian pomelo in Rongxian,so as to provide ideas for the brand construction and development of Shatian pomelo in Rongxian.