网络流行语与现代市场营销的共生性

The Mutualism of Internet buzzwords and Modern Marketing

伴随互联网而生的网络流行语给日趋竞争剧烈的现代市场营销带来了巨大的压力,同时也带来了新的机遇。本文运用文献法、调查法,探讨了网络流行语与现代市场营销之间的新型关系。研究表明:现代网络流行语与市场营销具有内在共生性,呈现出年轻化、亲情化、时尚化等特点;网络流行语对商品广告、市场销售、消费者心理等都会产生不同程度的影响。

The Internet buzzwords have brought tremendous pressure and new opportunities to the increasingly competitive modern marketing.By using the methods of documentation and investigation,this paper probes into the new relationship between network catchwords and modern marketing.The research shows that the modern Internet catchwords and marketing have inherent symbiosis,showing the characteristics of being younger,more kindred and fashionable.The Internet catchwords have different degrees of influence on commodity advertisements,marketing,and consumers’psychology and so on.