平台经济前沿研究综述与未来展望

Review of the Frontier Researches on Platform Economy and the Future Prospects

平台经济已经成为最具吸引力和影响力的新兴经济模式,对现有经济理论提出很多挑战,逐渐成为学术研究热点。对国内外平台经济的研究进展和前沿动态进行梳理,围绕平台经济的理论基础、竞争行为、市场策略、定价模式和价格结构,以及平台企业竞争的绩效和利益分配等方面进行综述,全面呈现平台经济的研究现状和脉络。在对现有研究进行评述的基础上,结合移动互联时代的新特征和新趋势,提出了平台经济未来研究的重点方向。不仅能够推动关于平台经济方面的理论研究,而且在实践中有助于探索平台经济的新模式。

Platform economy has become the most attractive and influential emerging economic model,which poses many challenges to the existing economic theory,and has gradually become a hot topic of academic research.This paper reviews the research progress and the frontier trends of platform economy at home and abroad,and makes research reviews on the theoretical basis,competitive behavior,market strategy,pricing models and price structures of platform economy,as well as the performance and revenue distribution of competing enterprises of the platform.The review presents the status quo and the research context of platform economy in an all-round way.On the basis of reviewing the existing researches,this paper puts forward the key research directions of platform economy in the future by taking the new features and trends of mobile internet era into consideration.This paper not only promotes the theoretical research on platform economy,but also helps to explore the new models of platform economy in practice.