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以HE集团为例论企业战略管理

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摘要 随着全球经济化的进程不断加快,导致我国市场环境不断发生变化、市场竞争日渐激烈。近年来,随着我国对电力的需求量不断增加,从而导致我国发电设备市场发展日渐激烈,市场的发展给发电设备行业带来了难得的机遇,同时也带来了严峻的挑战。由此可见,企业生存在这样的环境里,想要谋求发展,就需要根据市场需求,制定符合企业发展的战略,为新一轮的市场竞争做准备。本文就HE集团为例,对该企业的发展战略管理措施进行探讨。
作者 李莹子
出处 《时代金融》 2014年第8X期87-87,91,共2页 Times Finance
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