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知识管理在企业营销管理中的实践研究

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摘要 在知识经济发展地推动下,以知识作为基础因素的经济体系正正逐步形成。知识在不断改变着企业的运营理念和生产方式,知识已经成为企业发展的重要资源之一。本文就知识管理在企业营销管理中的实际应用进行分析,旨在为知识管理水平的提高提供可靠参考依据。
作者 马骋
出处 《时代金融》 2014年第10X期106-106,共1页 Times Finance
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