1Aaker, D. A.. Innovation: Brand It or Lose It. California Management Review, 2007, 50(1): 8-24.
2Hauser, J., Tellis, G. J., Griffin, A.. Research on Innovation: A Review and Agenda for Marketing Science. Marketing Science, 2006, 25(6): 678-717.
3Im, S., Bayus, B. L., Mason, C. H.. An Empirical Study of Innate Consumer Innovativeness, Personal Characteristics and New-product Adoption Behavior. Journal of the Academy of Marketing Science, 2003, 31(1): 61- 73.
4Barrels, J., Reinders, M. J.. Consumer Innovativeness and Its Correlates: A Propositional Inventory for Future Research. Jour-nal of Business Research, 2011, 64(6): 601-609.
5Midgley, D. F., Dowling, G. R.. Innovativeness: The Concept and Its Measurement. Journal of Consumer Research, 1978, 4(March): 229-242.
6Midgley, D. F., Dowling, G. R.. A Longitudinal Study of Prod- uct Form Innovation: The Interaction between Predispositions and Social Messages. Journal of Consumer Research, 1993, 19(March): 611-625.
7Roehrieh, G.. Consumer Innovativeness: Concepts and Measure- ments. Journal of Business Research, 2004, 57(6): 671- 677.
8Steenkamp, J. B. E. M., Hofstede, F. T., Wedel, M.. A Cross-na- tional Investigation into the Individual and National Cultural Antecedents of Consumer Innovativeness. Journal of Marketing, 1999, 63(2): 55-69.
9Lambert-Pandraud, R., Laurent, G.. Why Do Older Consumers Buy Older Brands? The Role of Attachment and Declining Inno- vativeness. Journal of Marketing, 2010, 74(July): 104-121.
10Park, C. W., Maclnnis, D. J., Priester, J.. Beyond Attitudes: At- tachment and Consumer Behavior. Seoul Journal of Business, 2006, 12(2): 3-35.
