达古冰川旅游目的地客源时空结构特征、问题透视及其结构优化

Spatiotemporal characteristics and structural optimization of the tourist source market:A case study of Dagu Glacier as a tourist destination in a problem-based perspective

客源市场空间结构可间接地表征冰川旅游发展程度。研究选择中国典型冰川旅游目的地-达古冰川景区作为典型区域,借助问卷和抽样调查,系统分析了达古冰川景区客源人口学特征及其时空变化特征,进而揭示了景区客源时空结构影响因素。在此基础上,提出了达古冰川景区客源时空结构优化方案。结果显示:1)景区旅游仍处于发展阶段;2)景区游客量季节性波动明显,夏秋季游客量相对较多;3)景区客源市场分布集中,以川渝两省近域客源为主,缺乏中远域客源,且客源市场年际变动较小,核心市场不变,重要市场数量在增加;4)景区主要受离客源市场距离的影响,消费者经济水平影响次之。

The spatial structure of the tourist source market can indirectly characterize the status of glacier tourism development.This study selects China’s Dagu Glacier Scenic Spot as a typical case of glacier tourist destinations.Through questionnaires and sample surveys,the demographic characteristics of the tourists and spatial and temporal characteristics here are systematically analyzed,and the factors affecting its spatial and temporal structure are revealed.On this basis,the optimization scheme of its spatial and temporal structure is proposed.The results are as follows:1) Dagu glacier tourism is still in the development stage;2) the tourists there have seasonal fluctuations,and there are relatively more tourists in summer and autumn;3) the Dagu-targeted tourists are mainly from the neighborhood such as Sichuan and Chongqing rather than from medium-and long-distance tourists,while the inter-annual changes are small,the core market remains unchanged,and the number of important markets is increasing;4) the number of tourists to this glacier destination is mainly affected by the geographical distance,while the economic level of the consumer ranks second.