边疆民族地区主流意识形态传播的困境与策略

Difficulties in the transmission of the dominant ideology in the frontier minority areas of China and possible solutions

边疆民族地区的主流意识形态传播对于做好意识形态工作意义重大。有效的主流意识形态传播是促进民族团结的"粘合剂"、维护社会秩序的"稳定器"、保障国家安全的"保护屏"、复兴中华民族的"助推仪"。然而就目前来看,边疆民族地区主流意识形态传播却面临着传播理念陈旧、传播主体不足、传播对象复杂、传播内容模糊、传播方式单一等诸多传播困境。当务之急必须要通过更新传播理念、充实传播主体、细化传播对象、精准传播内容、创新传播方式来优化传播策略,提升主流意识形态在边疆民族地区的传播力、影响力和主导力。

The transmission of the dominant ideology in the frontier minority areas of China is extremely important while its effectiveness is the'glue'to ensure our national unity.It is a'stabilizer'for maintaining our social order,a'protector'for our national security and a'booster'for rejuvenating the Chinese nation.However,the transmission of the dominant ideology in the frontier minority areas of China is faced with many communication difficulties,such as outdated communication concepts,insufficient communication subjects,various communication objects,vague communication contents and a single communication mode.It is imperative to optimize communication strategies by updating communication concepts,ensuring the positive role of the communication subjects,clarifying the communication objects,provide delicate communication contents,and innovate communication modes so as to enhance the communication power,influence and guidance of the dominant ideology in the frontier minority areas of China.