农户选择林产品销售渠道的原因分析——以云南省348户农户为例

Analysis on the Reasons of Choosing Forest Products Marking Channels by Farmers——Taking the Yunnan's 348 Farmers for Example

以云南省348户农户的调研数据为基础,对农户林产品交易的现状进行描述性统计分析。结果表明:中间商销售和自行销售是农户销售林产品的主要渠道,影响农户选择销售渠道的主要原因是销售渠道的方便快捷性,然后,针对农户在销售林产品的过程中存在的问题,提出相应的对策建议。

Based on the survey data of 348 farmers in Yunnan province, using the descriptive statistical method to analyze the present situation of forest products transaction. Result shows that, choosing trade middlemen and selling by themselves are main channels of farmers selling forests products. The main reason that influences the farmers to choose the sales channel is the convenience and rapidity of the sales channel. Then, put forward the countermeasures to solve the problems in the process of selling forest products.