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我国B2C电子商务零售额的影响因素研究

Research on the Influence Factors of B2C E-commerce Retail Sales in China
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摘要 通过近几年内我国B2C零售额对多个同期的变量指标进行多元线性回归,用Eviews软件对数据进行实证分析,得出在存在一个为正的时间趋势,而在控制该时间趋势对B2C零售额的偏效应后,城镇人均可支配收入和农村人均可支配收入分别与我国B2C零售额存在显著的正相关与负相关。 In this paper, we will use recent years' China's B2C retail sales as dependent variable and other independent variables to make a multivariate linear regression through Eviews to carry out empirical analysis and finally obtained the conclusion that there are a positive influence factor as time trend and if we control its partial effect, urban per capita disposable income and rural per capita disposable income exist significant positive and negative correlations on B2C retail sales respectively.
机构地区 上海理工大学
出处 《中国林业经济》 2016年第3期25-29,45,共6页 China Forestry Economics
关键词 B2C零售额 多元线性回归分析 ADF检验 B2C retail sales multivariate linear regression ADF test
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