吉林省地质旅游产品设计与开发研究

Research on the Design and Development of Geological Tourism Product in Jilin Province

吉林省地质旅游资源丰富,品质较高,未来发展潜力巨大,但相应的地质旅游产品较缺乏且主体与特色不突出。在对吉林省三大著名的靖宇火山矿泉群、长白山火山和乾安泥林地质公园为代表的地质旅游产品问卷调研的基础上,分析了目前该区域地质旅游产品的主要问题。并在此基础上,设计开发地质观光旅游产品、地质休闲度假旅游产品、专项旅游产品、特色体验旅游产品和地质旅游商品等;并从市场培育与市场战略两方面给出了与地质旅游产品密切相关的市场运作建议。

In Jilin Province,it is rich in high-quality and great-potential geological tourism resource,but geological tourism products' features are poor and not prominent.Based on the questionnaire survey of three famous geological parks that Jingyu volcanic mineral spring group,Changbai Mountain volcano and Qian'an mud forest Geopark in Jilin province,author analysis the main problems of the regional geological tourism products.And then the following products,geological tourism product,geology leisure travel products,special tourism products,characteristics experience tourism products and geological tourism commodities are designed.Finally give the marketing operation suggestions from two aspects of market development and marketing strategy.