5Michael Moses, Sridhar Seshadri, Policym echanisms for supply chain coordination[J] JIE Transactions.2000,(3): 70-86.
6Sirgy M Joseph; Self-Concept in Consumer Behavior; A Critical Review[J]. Journal of Consumer Research,(December 1982a): 287-300.
7Escalas JE,Connecting with celebrities: celebrity endorsement, brand meaning, and self-brand connections [J].Journal of Marketing Research, 2009.
8Thomson, M, DJ Macinnis, CW Park, "The ties that bind: measuring the strength of consumers ' emotion attachments to brands",Journal of Consumer Psychology, 2005.15(1 ):77-91.
