商用车售后软产品概述——商用车售后产品与服务体系建设及售后服务业务持续发展系列(1)

An Overview for Soft Products of Commercial Vehicle after Sale——Construction of After-sales Product and Service System for Commercial Vehicles and Sustainable Development of After-sales Service Business(1)

不断加强售后服务体系建设,提高客户的满意度和忠诚度,增强企业核心竞争力,早已成为商用车生产厂商在激烈的市场竞争中越来越重点关注的领域。尤其是,随着众多中国商用车生产厂商走向海外,售后服务的时间、质量以及成本更成为直接影响国内商用车品牌形象及品牌价值的关键因素。

This series of articles takes after-sales service as a product.Starting from the R&D project of commercial vehicles,this series elaborates how to transfer the after-sales service demand,exceeding customer service and commercial demand to the R&D,procurement and production stages of commercial vehicles,how to establish a perfect after-sales spare parts planning and supply system,and how to continuously develop after-sales business.Guarantee the standardized operation of the whole after-sales service system and the sustainable profit growth of the after-sales service business.