浅谈动物园开展夏令营活动评估的应用

Application of Evaluation on Summer Camp Projects in Zoo

南京市红山森林动物园自2009年开展保护教育项目之动物园探秘夏令营活动,现已成功举办6届。该项目严格按照分析-设计-开发-执行-评估(ADDIE)步聚进行项目设计,根据进度的不同,使用不同的评估方法、评估工具贯穿始终,并依据评估结论不断改善项目,确保项目的质量和效果。本文将介绍在此过程中所使用的评估方法,评估工具,评估内容,以及获得的数据等。最终达到项目开展目标:活动参与者通过活动对动物产生同理心,对大自然怀有敬畏之心,并在之后的日常生活中能践行环保生活方式,并做一些力所能及的保护野生动物的行为。

It has been 6 years since Nanjing Hongshan Forest Zoo launched 'Secret Zoo' summer camp as a conservation education project in 2009.This project is strictly designed according to ADDIE(Analysis-Design-Develop-Implement-Evaluation) steps.Different evaluation methods and tools are used from the beginning to the end based on the project progress.Project is continuously optimized according to the evaluation result in order to ensure project result and effect.In this article,we described methods,tools,and content of the evaluation as well as data acquired.Eventually the project target is reached:Activities participants grow empathies toward animals and will lead an environmental-friendly life style in their daily life afterwards and take some wildlife protection actions at their best efforts with a respective attitude to nature.