摘要
大数据时代,精准营销作为一种新型网络营销模式,因其精准定位及个性化营销,营销效果有了一定的提升,受到越来越多企业的热捧.如何保持精准营销的效果又避免因自身缺陷产生的负面作用,真正把握营销的根本,更好地满足客户的需求,实现商业利润和客户满意的双丰收?这就要求整合营销模式,完成从精准营销到效果营销的转变.
In the ear of big data,precision marketing has been welcomed by more and more enterprises for its precise location and individualized marketing and improve marketing effect.To maintain the precision effect while overcome the negative role so as to better serve the clients and obtain the success of commercial profit and the satisfaction of the clients,we should integrate all marketing modes and realize the transformation from precision marketing to effect marketing.
出处
《郧阳师范高等专科学校学报》
2014年第6期56-59,共4页
Journal of Yunyang Teachers College
关键词
大数据
精准营销
效果营销
客户
big data
precision marketing
effect marketing
clients
