武汉城市圈旅游协作营销推广模式研究

The Research on Wuhan City Circle Tourism Cooperation Marketing Mode

区域旅游协作营销已成为近年我国旅游营销的最大亮点,武汉城市圈生逢其时,但作为协同作用得以发挥的关键环节,旅游圈协作营销目前尚未真正起步。从旅游圈资源禀赋与产品设计出发,分析目前旅游圈协作营销的盲区与不足,尝试提出武汉城市圈旅游协作营销战略模型,并作出营销策略的选择建议。

the regional tourism cooperation marketing has become the biggest bright spot in China's tourism marketing in recent years,Wuhan tourism circle born at the right,but tourism circle collaborative marketing as the key link of synergistic effect hasn't started.This paper from the endowment and product design of tourism resources,analyzes the blind area and lack of the tourism circle cooperative marketing,try to put forward Wuhan tourism circle cooperation marketing strategy model,and made suggestions for the choice of marketing strategy.