影响力传播困境下武当山旅游品牌建设对策建议

Tourist Brand Construction of Wudang Mountains in the Context of Influence Power Communication Dilemma

武当山作为全国知名旅游景区,其旅游品牌发展长期以来陷入影响力传播困境之中,导致其旅游经济发展水平与其知名度相比存在巨大落差。本文试图从经济和传播角度寻找此问题的解题之匙,并尝试给出对策建议。

As the well-known tourist attraction in China,Wudang Mountains' tourist brand development has been in the influence power communication dilemma,which has prevented its tourist economy development.This paper has studied the ways to solve the problem from the perspectives of economy and communication and produced some countermeasures.