南水北调背景下十堰城市形象的塑造与传播

Molding and Transmission of Shiyan City Image in the Background of South-north Water Transferring

城市形象是城市软实力的体现。南水北调给位于中线工程调水源头核心区的十堰市带来新的发展机遇,把握这一千载难逢的机遇,遵循国家对水源区建设发展的要求,适时调整和丰富十堰城市形象的塑造和传播策略,不仅有利于市委市政府厘清发展思路,凝聚市民人心,展示自身形象,也有利于提高十堰市的文化品位,打造十堰的城市品牌,提升十堰城市经济文化实力,更有助于提高十堰市的知名度,提升十堰对外的吸引力,扩大城市旅游市场,吸引外来投资,促进城市健康发展。

City image is the demonstration of city's soft power.South-north Water Transferring has provided a new development opportunity,making use of which and adjusting and enriching the molding and transmission strategies of Shiyan City image will improve Shiyan City's culture taste and create Shiyan's city brand,improve Shiyan City's economic and cultural power,influence power and attraction,extend city tourism and promote city's healthy development.