从软实力建构到硬实力缔造:日本对外发展的绿色举措

From Soft Power Construction to Hard Power Building: Japan's Green Measures for External Development

20世纪70年代以来,经国内多元主体联合推动,日本对外发展的绿色举措在政府议程中经历从"顾及不暇"到"积极作为"的内涵深化,相应具体实施也呈现从"绿色+"到"+绿色"的外延拓展,助力国家正面形象软实力建构,以及推动日本企业更好与世界接触从而带来国家经济增长的硬实力缔造。其中,日本对泰国的绿色举措较为典型,其依托国家战略的企业路径,借1997年亚洲金融风暴关键时刻的积极援助契机,实现与泰的"亲密接触",并在生态环保领域的持续改善中重塑当地民众对日形象。特别在当前最新阶段,正实施与"泰国4.0"战略协调的探索,内含的绿色举措特质同样是政策互动重点。针对相关国际形势,中国需秉持合作共赢根本原则,透视他国对外战略运作机理,探索企业承载国家绿色举措理念的运作方式,以及企业具象化"一带一路"所欲完善的让世界更多参与方受益的全球治理模式,以实现自身在"一带一路"关涉地域的软实力建构和硬实力缔造。

The overseas green measures for Japanese government developed from 'No time to address' to 'Acting positively' in 1970s under the endeavors of different actors. Correspondingly,green measures extended from 'Green + 'to'+ Green',helping to construct soft and hard power for Japan. As a typical case of green measure,Japan relied on the corporate operation as a national strategy,and took the advantage of the positive aid opportunity at the critical moment of the ASEAN financial crisis in 1997 to achieve 'close contact'with Thailand and to re-shape the perceived image of Japan for local people under the endeavor of continuous ecological and environmental improvement.Especially in the very recent stage when the exploration of strategic coordination with 'Thailand 4. 0'is being carried out,and the policy interaction also very much emphasised the green measures. In view of the relevant international situation,China must uphold the fundamental principle of win-win cooperation and concern the mechanism of other countries’ foreign strategic operation,explore ways to have enterprises bearing in mind the green measures and to represent the 'inclusive development'global governance mode of the Belt and Road initiative. As a result,China needs to realize the improvement of soft and hard power in the areas covered by the Belt and Road initiative.