“一带一路”视阈下中国梦的多维建构与全球想象——以纪录片跨文化传播为视角

The Multi-dimensional Construction and Global Imagination of Chinese Dream in the View of “The Belt and Road Initiative”——A Perspective of documentary in the context of intercultural communication

中国梦作为中华民族想象共同体,是国家话语的核心内容,同时也是中国形象跨文化传播的关键所在。在国际传播语境中,西方国家长期把持媒介话语权,中国形象长期处于被动"他塑"的窘境,中国梦的提出是重塑国家形象的契机。纪录片以其天然优势作为中国形象对外传播的媒介载体对于中国梦的跨文化传播尤为重要。而目前国家形象及中国梦叙事依然面临自身历史因素、研究方法论的局限、"一带一路"沿线区域的复杂媒介生态、中国梦话语嵌入、新媒体的影响等局限。中国梦叙事通过宏观"梦"的双重观照、微观"梦"的宏观彰显、说"梦"话语的跨媒介涵化呈现、筑"梦"话语的本真凸显等多维视角构筑丰富、立体、全面的中国梦话语内涵。依托"一带一路"这一传播语境,以纪录片为载体,重塑国家话语权、与国家理论的深度融合、求同存异挖掘叙事"刺点"、提升丝路平台聚合效应,是实现中国梦的多维建构与全球想象的可能路径之一。

The Chinese dream,as the Chinese imagination community,is the core content of the national discourse,and it is also the key to the cross-cultural communication of the Chinese image. In the context of international communication,the western countries used to dominate media discourse for a long time and the image of China has been in a passive 'being told'way. The Chinese dream proposal is the opportunity to revive the image of the country. Documentaries,with their natural advantages as the media carrier of the Chinese image,are particularly important for the intercultural communication of the Chinese dream. At present,the national image and the Chinese dream narrative still face the limitations of its own historical factors,the limitations of the research methodology,the complex media ecology in the area,the embeded Chinese dream discourse,the influence of the new media and so on. The Chinese dream narration constructs rich,three-dimensional and comprehensive Chinese dream discourse connotation through the dual view of the macro 'dream',the macroscopic display of the micro 'dream',the cross media acculturation of the 'dream'discourse and the true prominence of the 'dream'discourse. It is one of the possible ways to realize the multidimensional construction of the Chinese dream and the global imagination by reconstructing the state’s discourse power with the'Belt and Road Initiative'as an opportunity,documentaries as carrier,reshape state discourse power,integrate deeply with state theoretical thoughts,find overlapped arguable narrative points,enhance aggregation effect of silkroad plateform.