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自助游客对南京旅游形象的认知调查 被引量:15

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摘要 本文通过文本挖掘方法和高频词汇对比,分析南京旅游吸引物、公共基础设施、地方氛围及游客行为意图等目的地形象维度的重要性差异。同时,通过网络文本分析得出自助游客对南京旅游认知、情感及意动形象的认知特点,进一步提出了南京旅游形象发展和建设的对策建议。
出处 《艺术科技》 2019年第8期232-234,共3页 Art Science and Technology
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