浅析中国金银珠宝玉石市场的消费转型

A tentative discussion on the consumption transformation of China's gold and silver jewelry market

本文从消费结构转型、消费主力军变换、信息传播和国家政策催生收藏热等方面论述了中国金银珠宝玉石市场的消费转型。根据历年来的数据以及作者在一线以及珠宝展会的调研可以得出结论,中国金银珠宝玉石的消费转型正在急速进行,而这场革命性的专业也为珠宝从业者,特别是珠宝商带来了极大的挑战与机遇。而在这场挑战中,只要抓住机遇,抓住核心,必将成为转型大潮之中的王者。

This paper deals with the consumption transformation of China's gold,silver,jewelry and jade market from four aspects,i.e.,the transformation of consumption structure,major consumer transformation,information dissemination and national policy.According to the data obtained in the past years and the investigation and research conducted by the author,the consumption transformation of China's gold,silver,jewelry and jade market has been proceeding rapidly and this revolution will bring huge challenge and great opportunities to jewelry practitioners,especially jewelry dealers.In this revolution,people can be the winner of this transformation as long as they can seize the opportunity and especially the core area.