由IJAM热点专栏及选题思考中国艺术管理研究

Research on Chinese Arts Managment from Domestic Realities and IJAM Research Themes

由SSCI和AHCI共同索引的国际期刊International Journal of Art Management(IJAM),刊发了丰富前沿的艺术管理研究成果和实践案例,为在我国渐成显学的艺术管理研究提供参考价值。通过归纳梳理2002-2017年间IJAM所发表文章,识别出'市场研究'是能够代表该期刊专业特色的研究主题之一。其次,总结IJAM中市场研究所呈现出的四个特征;再次,以中国艺术管理研究实践为基础,分析中国艺术管理市场研究特征。最后,提出思考我国艺术管理研究的未来完善方向:第一,形成更广、更深、更多元的'立体化'艺术管理体系;第二,坚持理论研究与具体实践相结合,注重围绕消费者、创作者和参与者的市场调研和深度访谈;第三,提倡围绕服务新时代社会主义建设、服务于人民的健康艺术而开展市场研究。

Rich research achievements and practical cases in art management abroad have been published in International Journals,particularly,in International Journal of Art Management(IJAM)cited by SSCI and AHCI,providing references for the research in this field in China.At first,summing up the publication of IJAM journals since2002-2017;'Market Research'is identified as the main research topic.Moreover,the characteristics of market research in IJAM are examined.In addition,based on the practice of Chinese art management research,the char-acteristics of Chinese art market research are analyzed.Finally,put forward thinking about the future direction of Chinese art management research:First,form a broader,deeper and more diversified'three-dimensional'arts management system;Second,adhere to the combination of theoretical research and specific practice,focusing on Market Research and in-depth interviews around consumers,creators and participants;Third,we should promote market research around serving the socialist construction in the new era and serving the healthy art for the people.In addition,it is a necessity for Chinese products to enter foreign art markets by referring to foreign published relevant research results,the analysis of foreign art consumption market and understanding the foreign consumer’s behavior should be paid more attention.