试析艺术管理中文化价值和产业价值的平衡

The Analysis of the Balance Between Cultural Value and Industrial Value in Arts Management

在我国,艺术管理在当下作为一门正在发展的产业和学科,其内在管理中的平衡具有重要的意义和影响。在当今艺术管理学科建设中,艺术管理的体系是以艺术哲学和美学为文化内核,以市场管理的经济学和艺术产品营销的心理学、文化艺术的传播学为辅的管理活动。在艺术管理这样一个复杂的学科和活动体系下,将关注的核心聚焦在关键变量上是重点,那么如何将艺术管理中的文化价值和产业价值连接是平衡艺术管理中多学科、多视角、多领域的问题所在,这种平衡变量的聚焦点应该是艺术管理中的秩序。

In China,as a developing industry and discipline,the balance of art management is of great significance and influence.In the current construction of arts management discipline,the system of arts management mainly takes art philosophy and aesthetics as the core of culture,art as the locus,economics of market management,psychology of art product marketing and communication of culture and art as the auxiliary management activities.In such a complex arts management discipline and activities of the system,the emphasis is to focus on key variables,so how to connect the cultural value and industrial value of arts management is where the balance of multi-disciplines,multiple points of view,and the problems in many areas of arts management rests on.The focal point of the balance variables should be the order in arts management.For the management of arts management,its core focus on the innovative technology of block chain will greatly improve the efficiency of management,provide more time and space for art creation,and give play to the industrial value beyond culture in realizing the cultural value of art.In the artistic environment of arts management,exploring the cultural belonging of art is the nationalization of inheriting art,realizing the public education function of art in the national culture communication of art,promoting the peripheral value of art through cultural value upgrading,and bringing the economic value of art in the sense of national cultural identity.