摘要
艺术营销是随着世界经济一体化的潮流由艺术设计学与市场营销学融合发展而来的,艺术设计和市场营销都与人们的需求之间存在紧密的联系,形成了一门具有自身独特专业性的边缘学科,有联系也有区别。它的关键意义在于,一切与市场结合,客观地引导消费行为,从而在市场经济中获得最大化的附加价值。
As the development of globe economy,Art Marketing is the integration study of art design and marketing.Both art design and marketing are so intensively connected with our daily life that forms a new special brink study. The great significance is that this study is from real marketing which guide the consumer in an objective way and gain the maximum profit in market.
关键词
艺术设计
市场营销
市场经济
art design,marketing,market-oriented economy