摘要
经济的发展,社会财富及个人财富的剧增,物品的丰盛,都促使现代人们的消费欲比过去更加强烈。物品的丰盛也造成人们消费时选择上的茫然与不安。人们试图通过某种相对权威的公共机构或媒介寻找到购买的自我说服力。商业广告作为一种公共媒介,充当了营销和批评者的角色,消费者越来越依赖广告信息传递的可信性与行业的自律性。由于充斥媒体的广告取代了对产品的批评,而真正针对产品价值判断的独立性设计批评,却几乎失语。
Economic development,social wealth and the sharp increase in personal wealth,rich materials,all contributed to the modern people’s consumption and more intense than in the past.Rich articles are also the choice of consumption caused by the confusion and anxiety.The relative authority of the people,through a public agency or media buying to find the self-convincing.Commercial advertising as a public media,as the marketing and the role of critics,consumers are increasingly dependent on the credibility of advertising messaging and industry self-regulation.As full of media advertising to replace the criticism of the product,determine the true value of independence for product design criticism,but almost aphasia.
关键词
设计批评
商业广告
作用
design criticism,commercial advertising,effect