新媒体冲击下的杂志设计与视觉传播

The Magazine Design and Visual Communication under the Impact of New Media

造成传统印刷媒介在当今世界日渐式微的原因除了电视的普及和网络媒体的兴起所带来的冲击外,还包含了传统媒介设计难以跳出自身藩篱寻求新突破的因素。对于杂志设计而言,创新不单单是对视觉效果在形式上的追求和突破,同时也应当从视觉传播原理的角度分析当下的传播语境,为其设计创新探索寻找内在动力。

The delining of today’s traditional print media is not just caused by the popularity of television and the rise of internet,but also includes the reason that the media itself find it hard to break out barriers for their own fac- tors.As for the magazine design,the innovation is not only means the pursuit of visual effects and forms,but also means an analysis of the current context of communication based on visual communication theory.This paper is searching for a internal driving force of design innovation.