解析电视频道品牌包装中的视觉识别系统

Analytical Television Channel Brand Packaging of the Visual Identification System

在频道品牌包装专业化成为不可逆转的趋势的今天,运用频道整体包装策略增强可信性和权威性,提升吸引力和竞争力,树立良好的品牌媒介形象,成为电视媒体的必然选择。本文通过对电视频道视觉识别系统与电视媒体品牌包装的关系再认识,具体分析了电视频道包装系统的核心内涵。阐述了建立频道视觉识别系统、打造优势品牌的具体内容与现实中存在的问题,指出了电视品牌时代频道视觉包装的个性化、人文化、内在化、规范化和时尚化的发展趋势。

In channel branding professional to become an irreversible trend of today,the use of channel strategy for enhancing the credibility of the whole package and authority,to enhance the attractiveness and competitiveness of the media set a good brand image and become an inevitable choice for television media.Based on the television channels and television media,the visual recognition system the relationship between branding further understanding of the specific analysis of the TV channel packaging systems of the core substance. Described the establishment of channels of visual recognition systems,to build the brand advantage of the specific content of the problems with the reality that the era of television channel brand of personalized visual packaging,human culture,the inherent,standardized,and fashion trends.