摘要
消费时代是一个身体欲望极度膨胀的时代,消费市场的日益成熟,奢侈品消费已渐成为风尚。本文通过对奢侈品广告中独特的裸体视觉符号表达意义和审美情趣的延伸和发展,挖掘出在当今奢侈品广告中"泛裸体"视觉形象成为文化表征原因以及这种身体审美的特质对广告传播的价值作用。
Consumption is an era of extreme body desire.As consumer markets are becoming more mature,Luxury goods consumption has gradually become fashion.This paper based on the luxury of a nude visual symbol expression meaning and aesthetic appreciation of the extension and development,and dig out the reason of which 'wide-naked' visual image of luxury goods advertising is becoming cultural representations at present and this kind of body aesthetic characteristics for the value of advertising.
