摘要
随着社会经济的发展与社会资源整合能力的加强,家用纺织品企业间的竞争变得日益激烈,品牌的多元化延伸策略为企业核心竞争力的增强以及综合实力的提升指明了方向。在世界经济复苏的新形势下,怎样掌握并合理运用多元化的品牌延伸策略,是值得家用纺织品企业家思考的问题。
With the develop of socio-economic and the ability of integrate social resources,the competition among the home textiles enterprises increased more and more,Diversity extension strategy of home textiles brand has been pointed out the direction for the enterprises to enhance the core competitiveness and the overall strength.Under the new situation of world economic recovery,How to master and rational use of diversity extension strategy of a brand,is worthy of home textiles entrepreneurs to consider.
