浅谈服装陈列管理

Discusses the Clothing Display Management Shallowly

尼尔森调查发现:有三分之二的消费者是在店内做出购买决定的。在卖场如何影响消费者,使他们购买更多的商品,陈列管理是非常重要的,因为陈列就是最有效最直接的广告。本文从理论加品牌实例的角度阐述了陈列和陈列管理,以及陈列管理的重中之重不全是本部门的工作,而是协调与其他部门的关系,充分做好与其他部门的沟通,调整,规划,协调。

Nielsen investigates discovered:two thirds of consumers are making purchase decisions in the store.How to influence consumers in stores,so they buy more goods,display management is very important,because the display is the most effective and direct advertising.This article elaborated from the analysis clothing brand example’s angle,elaborated the display and the display management,as well as the exhibition management’s the most important not is this department’s work,but is coordinated with other department’s relations,completes fully with other department’s communication,the adjustment,the plan,coordinated.