DM广告表现的创新研究

Analysis of the Innovation of DM Advertisement Representation

随着数字化技术的发展,DM广告呈现出新的表现形式。本文对DM广告的视觉表现进行研究和探讨,阐述了DM广告的新发展、特征及分类,以实例分析的方式,层层阐述了DM广告在二维、三维、四维形式中各视觉元素的创新应用,以期从理论层面上提高对DM广告创新表现的认识,并一定程度上指导设计实践。

With the development of digital technology, DM advertisement is showing the new forms of visual expression. The article explores the visual representation of DM advertisement,and elaborates the new development, characteristics and classification of DM advertisement by the examples with a analysis method. It interprets the innovation applications of visual elements in the two-dimensional, 3D, 4D forms in order to improve the understanding of the performance of DM advertisement from the theoretical level, and to some extent, guides the design practice.