象征图案打造VI设计的纵贯线

Symbolic Pattern Builds the Main Line of the VI Design

VI(视觉识别),它是一种在企业经营理念,战略范围和经营目标的支配下,运用视觉传达方法,通过企业识别的符号来展示企业独特形象的设计系统。视觉识别系统的作用,要分为基础和应用两大部分。因为视觉识别系统是企业形象的直接传达系统。在整个VI当中,象征图案有"绿叶"之作用,同时,象征图案也是对品牌更形象的诠释,可以让受众更容易理解企业的形象识别系统。所以象征图案在VI中的地位相当重要。

VI (visual identification) is a business philosophy of the enterprise under the domination of the strategic scopes and business objectives,and uses the visual communication method to show the image of the unique design system enterprise through the enterprise identification of the symbols. The role of the visual identity system is divided into two parts of the basic and application, because the visual identity system is a direct communication system of the enterprise image. In the whole VI, the symbolic pattern has a role of 'green leaf', at the same time, is the interpretation of the brand image, in which can let the audience more easily understand the recognition system of the enterprise image. So the symbolic pattern is quite important for VI.