旅游地景观标识设计要素分析与研究

Analysis and Research on Design elements of the Landscape Logo in Tourism Resorts

本文从旅游地视觉形象识别、地域特色、旅游心理学、标识设计理论等方面重点分析了图形、文字、色彩、材质等旅游地景观标识元素的设计原则和理念,为旅游地景观标识设计提供了设计基础和参考依据。

This article focuses on analyzing the design principles and concepts of the landscape logo in tourism resorts from the graphics, text, color and material elements based on the visual image of the tourist, geographical features, design psychology, logo design theory, providing a design basis and reference for the landscape logo design in tourism resorts.