浅谈中华老字号六味斋豆腐干系列包装再设计

Talking about the Chinese Old Business Name, Redesign of Packaging in Liu Wei Zhai Tofu Series

随着社会经济的发展,面对消费者货比三家的消费之道,为了跟上或者引领消费者的消费理念,商家在不断地自我更新和自我完善。产品包装的更新换代成了商家必须考虑的问题之一。承前继后,不断发展是设计师与商家一直努力追求着的理念。本文以六味斋豆腐干系列包装再设计为例浅析再设计的方法和原则。在一连串的整合、分析、探讨后,我们在企业品牌核心理念的基础上,用包装在设计的手段来更新我们的生活。

With the development of social economy and the consumption way of facing the consumer’s comparing the prices with different shops, businessmen continue to update and improve themselves in order to keep up with or lead the consumer philosophy. The upgrading of product packaging becomes one of the questions businessmen must consider of. After inheriting the past, the continuous development is the idea that designer and businessman have been pursuing. This paper is taking the redesign of packaging in Liu Wei Zhai tofu series as an example to analyze the redesigning methods and principles. It uses the way of design in packaging to update our life after a series ofintegration, analysis, discussion which is based on the core brand philosophy of the enterprise.