基于传统心理学和现代认知神经科学的产品情感获取方法研究

The Study of Products’Emotion Acquisition Based on the Traditional Psychology and Cognitive Neuroscience

文章从传统心理学和现代认知神经科学的双重角度出发,总结多种消费者对产品的情感获取方式,并对其进行对比,预测发展趋势,提出了只有综合运用多种方式才能更加准确有效的获取情感,并为情感量化打下基础,旨在为感性工学在中国的发展提供理论基础,从而指导产品设计的方向。

The article summarizes a variety of consumers’ access to the emotional way of product from the dual perspective of traditional psychology and cognitive neuroscience, which are compared with each other. It forecasts the development trend, and puts forward that only the integrated use of a variety of ways in order to obtain more accurate and effective emotional, lays the foundation for emotional quantify and aims to provide a theoretical basis to Kansei engineering development in China, so as to guide the product design direction.